Google Analytics is a non-negotiable tool for your business. It provides priceless data about the amount of traffic your website receives, what pages they visit and where they are coming from. Whilst Google Analytics can refine data to be more granular using custom variables (e.g. Pages, Session, Visitor), it fails to perfectly replicate an individuals experience on your website.

A new web app, SmartLook, approaches this challenge in a unique way by focusing on each visitors experience on your website.

SmartLook automatically tags visitors and records their journey ‘in real time’. This means that when a session is started on your website, you receive a screencast of what visitors clicked with their mouse, what they filled into a form field, how they browse through each page and interact with promotions, articles and graphics.

This powerful tool provides visual information that can help businesses:

  • design more intuitive navigation;
  • write more engaging content; and ultimately
  • create better user experiences!

SmartLook in conjunction with Google Analytics can help identify your website’s strengths and bugs before they become a real problem. The best part is, it’s free!

Want to see it in action? Watch this quick video!

Want it on your website? Head on over to and register for a free account. Once registered, talk to us about adding the script to your website.