It is important to understand what your audience is making decisions about your brand based on a range of motivations that may be goal-directed or a conditioned response to your offering. At ZOIK we take the time to gain insights into your brand personality using simple, yet effective tools such as Visual Analogue Scales to measure brand intensity and preferences. We harness these insights to formulate a creative design that reflects your brand to those who matter most. Take a look at our recent work for Valuers Registration Board of Queensland, Airports Vanuatu, Lower South New Zealand and Bristow Legal below.
The Valuers Registration Board of Queensland is Queensland’s property valuation regulator. In late 2018 the Board engaged ZOIK to create a fresh visual identity that reflected the organization’s new strategic objectives.
Made up of 80 islands that stretch 1,300 kilometres, Vanuatu’s Airports Ltd is a vital component of the nation’s economy. Invited to manage a new corporate identity, we knew this would be a challenging role, but one we relished.
Our team conducted a series of visual identity workshops with key stakeholders, board members and representatives of over 250 staff. The new brand identity will be officially launched in January 2020 – without giving too much away, we can say it will be grounded in the culture and people it represents on the global aviation stage.
Half of our executive team was born in the land of the long white cloud, so it was an honour to be invited to work with Dunedin Airport to bring seven regional tourism organisations together under the banner of ‘Lower South‘ for an umbrella marketing initiative to get more Queenslanders to travel across the ditch!
When high-profile industry lawyer Gillian Bristow decided to setup aan independent dispute resolution practice, she turned to ZOIK to design a high impact identity for the new business and Bristow Legal website.