BUILDING A DIGITAL STRATEGY – LEAD MANAGEMENT

  1. Marketing Channels
  2. Website + Landing pages
  3. Lead Management
  4. Remarketing

Capturing Lead Information:

In addition to using Google Analytics, there are number of ways to capture potential lead’s information. We recently wrote an article about Smart Look, which helps capture your users journey throughout your site, identifying hotspots and common pathways. Read the article here to learn how Smart Look can integrate with your digital strategy.

Pop-ups that detect when your visitors are navigating away from your page are becoming an increasingly popular tool. Less invasive than a form that pops up immediately, it’s a gentle reminder to complete a task i.e. join a newsletter, enter a competition, answer a poll. A popular strategy used in conjunction with this is offering something of value to your audience in exchange for signing up to your newsletter. For example, sign up and receive a: “Digital Marketing Handbook, Logo Inspiration, 5 Easy Recipes” etc.

Automated Marketing Services:

Creating an organised record of your customers is incredibly important. A clean, up to date, and secure database with your current and potential customers lets you easily communicate with your audience. Furthermore, it helps paint a more complete picture of who your customers are, helping you better serve your market.

If you have an existing subscriber base, here are 3 simple automation triggers you can try:
1. Send an auto-email to a subscriber who clicks a link in an email campaign;
2. Trigger an email that sends if a subscriber does NOT click any link in an email;
3. Create ‘Onboarding’ workflows that send scheduled automatic follow up emails at intervals after a subscriber joins.

Although we love MailChimp, there are plenty of great alternative out there. We’d encourage you to look at other systems like ZOHO and HubSpot, and evaluate what service best fits your business needs.